Novela at Bugis Plus stands as Singapore's premier homegrown multi-brand beauty retail destination, offering an extensive curated collection of luxury cosmetics and fragrances from the world's most prestigious beauty houses with an unwavering commitment to authenticity and quality. Located at 201 Victoria Street, #02-62/63, this 1,200-square-foot flagship store represents the brand's commitment to making authentic international beauty products accessible to Singapore's discerning consumers at competitive prices. Operating daily from 10:00 AM to 10:00 PM, Novela has established itself as a trusted beauty authority in the heart of Singapore's vibrant Civic & Cultural District, serving thousands of satisfied customers annually.
The store features an impressive array of premium brands including Anna Sui, Armani, Balenciaga, Balmain, Burberry, Bvlgari, Calvin Klein, Carolina Herrera, Chanel, Chloe, Clarins, Coach, Davidoff, Dior, DKNY, Dolce & Gabbana, Dr. Jart, Elie Saab, Ermenegildo Zegna, Estee Lauder, Gucci, Guerlain, Hermes, Hugo Boss, Issey Miyake, Jimmy Choo, and many other internationally recognized luxury labels. Novela's core philosophy centers on the belief that authentic beauty originates from within, and with carefully selected skincare and makeup routines, inner radiance can be enhanced and projected outward. Their knowledgeable beauty consultants provide personalized recommendations, helping customers navigate the extensive product selection to find perfect matches for their skin types, preferences, and beauty goals while ensuring authentic product guarantees.
With convenient contact access at +65 8380 6510 and strategic positioning within Bugis Plus's bustling retail environment, Novela serves a diverse clientele ranging from beauty enthusiasts to luxury product collectors seeking competitive prices on authentic international brands. The store's commitment to curating only top-quality skincare and makeup products, combined with their promise of offering the best available prices, has solidified their reputation as Singapore's go-to destination for luxury beauty shopping. Their location benefits from excellent connectivity to Bugis MRT station and seamless integration with the broader Bugis shopping district, attracting customers from across Singapore and neighboring countries.
Regular promotional events, exclusive product launches, and VIP customer programs create additional value for loyal shoppers, while their comprehensive product knowledge and after-sales support ensure customer satisfaction and repeat business in Singapore's competitive luxury beauty retail market.
