Location: Level 2, Unit Number #02-25/26/27
Quality products and services
JD Sports at Bugis Plus represents the cutting edge of sports fashion retail, occupying a substantial multi-unit space at 201 Victoria Street #02-25/26/27 within Singapore's dynamic Bugis entertainment district. As part of the UK-based leading specialized trainers and sports fashion retailer, this flagship Bugis Plus location showcases an extensive range of products from globally recognized brands including Nike, Adidas, Puma, Vans, New Balance, Champion, EA7, and New Era. The store's strategic position within Bugis Plus places it at the heart of Singapore's youth culture and fashion scene, serving style-conscious consumers seeking the latest in streetwear, athletic footwear, and exclusive limited-edition releases available only at JD Sports.
The Bugis Plus outlet features JD Sports' comprehensive collection of branded street-style and sports fashion goods, covering footwear, clothing, and accessories for both men and women across multiple price points and style preferences. Known for securing exclusive releases and collaborations from major global brands, the store offers customers access to limited-edition sneakers, seasonal collections, and trend-setting pieces that define contemporary urban fashion. The retail space spans multiple units within the mall, indicating the substantial inventory and diverse product range that positions JD Sports as a destination for serious sneaker collectors, fashion enthusiasts, and athletes seeking performance gear from premium brands.
Operating daily from 11am-10pm in the heart of Bugis Plus's retail corridor, JD Sports benefits from the mall's excellent connectivity via Bugis MRT station and its position as a major entertainment destination. The store serves Singapore's diverse youth demographic, tourists seeking authentic international fashion brands, and residents of the surrounding urban districts who value quality, style, and brand authenticity. As one of four JD Sports locations in Singapore alongside outlets at Jurong Point, ION Orchard, and Funan Mall, the Bugis Plus store continues the brand's mission of bringing the world's best sports fashion and exclusive releases to Singapore's discerning consumers in a vibrant, accessible shopping environment.
Based on 15 reviews
Out of 119 shops
Not enough ratings
Hari
I called so many times, but the staff would just pick up the phone and not answer. I could hear their conversations. Two girls were just gossiping away while I tried to reach them. What's the point of having a number to call if you won't do your jobs?
Shiching Loy
I have been to JD many times. The staff who brought me the shoes were very friendly. But at the counter, a Malay female cashier had a very proud attitude, without even a smile or thank you.
Fong Leng
The store is very crowded on a PH. I was waiting at the cap section next to the cashier counters as there was a couple who were about to leave after choosing the caps they wanted. When I was about to step forward, a staff member who wanted to go into the cashier counter impolitely said to me, "excuse me, you are blocking the way." I was shocked by her accusation as I was clearly trying to clear the path, and the last thing I wanted was to block the way. There was a family standing nearer than I did to the counter entrance, and I think she was unhappy that I blocked "her way." What a frustrating way to be treated by unprofessional staff like this. Please either expand your store or move the cap section to another place away from the cashier counter so that your clients do not have to queue to choose the caps and unintentionally block your staff's way when entering the cashier counter.
Muhammad Fauzi Abdul Rahim
Good deals, and I must applaud the service rendered by the staff, who were extremely helpful and friendly.
Fatin Halawati
My cousin and I were looking at shoes here and finally picked one out before heading to the kids section to find a shoe for my daughter. My daughter then accidentally spilled our bubble tea on the floor. We tried to clean it up, but a really nice staff member, Alicia, helped us clean it. She insisted we not clean it ourselves. She mopped the floor immediately after placing a wet floor sign and rushed straight back to her register to help out other customers. Thank you, Alicia! 🩷 Amazing service.
Mark Ho
Thank you 🙏🏻 Sabrina for your friendly and helpful demeanour ☘️. I chanced upon this sports shop on a Friday early evening and was immediately enticed by the year-end sale 😍. So many different kinds of shoes and apparel at huge discounts, from Nike to Asics to Adidas and more. Glad to have found a basic Pegasus 40 for myself :) …
Wei Ming
Assisted by Danial today. Very patient and professional. Offered his advice and opinion in choosing the correct size that I am buying for others.
Sharon
You're always greeted with exemplary service when shopping at this store. Every single time! The staff (Jun Jie and Arfan) are extremely patient, prompt, and always serve with a smile. They always provide suggestions and advice. Best store to visit if you need a pair of sneakers!
Phoebe Yap
The service was excellent; all the staff we interacted with were so helpful. We ended up going home with two pairs of on-sale Nike. Recommended 👍 …
Nur Ashreen
Went to JD yesterday. Excellent service and hospitality by Danial. He was soft-spoken and not too pushy. Brought home a pair of Nike P6000 because he told me it was comfortable and that he was wearing one. Keep up the great work, JD!
Muhammad Hairul
Alicia gives excellent service and is very friendly. And not to forget another colleague of hers, Zikry Irwin, who assisted me as well. Thumbs up to both of them and for the smooth transaction! Would recommend both of them! 🫡 …
Goh Casey
Was helped by Aniq with my shoe purchase. Amidst the crazy crowd of shoppers, he was very helpful and patient, even though he did not know my intent to purchase. Amani at the cashier counter helped me to maximize the discount on my purchase with a credit card promotion, since I bought multiple items. Good service must be complimented. Thank you both.
Safiyah
Customer service is top-tier. All the workers are so kind and accommodating even though they have to work long hours and manage multiple customers at once. As someone who has also worked in retail before, I admire their patience and service quality. Customers online giving the shop 1 star because of the “poor service” are callous and lack empathy to understand the endurance this job requires. I will definitely go to JD again to buy shoes and shoe care products.
JM Woon
I treated myself to a Christmas gift at JD Sports in Bugis and couldn’t be happier! I bought a pair of Air Jordan shoes and a matching Jordan duffel bag. The experience was fantastic, and I felt like a kid on Christmas morning. My wife joked about it, but she knows how much this means to me. A great shopping day indeed. Yehey!
Carissa Lin
I was at JD Sports on the 17th of May. I was looking for New Balance shoes, and one of your staff named Kyra was very kind and friendly. She was very patient with me when I wanted to try all the different models. There were many people; hence, there weren't any seats for me to try them on, but she helped me try them on regardless.
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