SEOUL BEAUTE at Bugis+ brings the essence of Korean beauty culture to Singapore's dynamic cosmetics landscape, specializing in authentic Korean skincare, cosmetics, and branded perfumes that reflect the innovative approach to beauty that has made K-beauty a global phenomenon. Located within Bugis+ mall's comprehensive beauty and wellness ecosystem, this dedicated Korean beauty retailer serves Singapore's diverse community of beauty enthusiasts who appreciate the sophisticated formulations, cutting-edge ingredients, and holistic beauty philosophy that define Korean skincare traditions. The store's strategic position within one of Singapore's most accessible shopping destinations provides convenient access for customers seeking genuine Korean beauty products while exploring Singapore's premier cultural and entertainment district.
The comprehensive product selection encompasses the full spectrum of Korean beauty essentials, from innovative skincare serums and moisturizers featuring advanced ingredients like snail mucin, ginseng, and fermented extracts, to high-quality cosmetics that achieve the coveted "glass skin" look associated with Korean beauty standards. SEOUL BEAUTE curates products from leading Korean beauty brands that combine traditional herbal knowledge with modern scientific research, offering customers access to skincare solutions that address various skin concerns while promoting long-term skin health. The store's inventory includes specialized products for Singapore's tropical climate, ensuring that customers can maintain effective Korean skincare routines adapted to local environmental conditions.
Operating within Bugis+ mall's vibrant retail environment at 201 Victoria Street, SEOUL BEAUTE provides expert beauty consultations and product recommendations that help customers navigate the extensive world of Korean skincare and cosmetics. The store's knowledgeable staff offers personalized advice on building effective skincare routines, selecting appropriate products for individual skin types, and understanding the multi-step approach that characterizes Korean beauty regimens. With convenient access via Bugis MRT station and integration with Singapore's premier shopping district, SEOUL BEAUTE continues to serve Singapore's growing appreciation for Korean beauty culture while contributing to the diverse beauty offerings that make Bugis+ a comprehensive destination for wellness, style, and cultural exploration.
Purchased a hairdryer finger diffuser blower and realized it was broken when I got home. The sales girl told me that it was suitable for the hairdryer I described, but when I tried it on, it totally couldn't fit. I was disappointed and felt I wasted money.
Donna
Horribly dishonest and scammy business. Avoid at all costs! They sold me a heavily opened 5ml perfume sample for $25, without my prior knowledge. I only realized how tattered and torn the box was after making payment. The box flap was already very thin and flimsy from repeated opening and couldn't lie flat. It was meant as a gift, but it's far too unpresentable. I tried to ask for a replacement on the spot, but the saleswoman claimed that this was the last one and that there was nothing she could do. She also tried to hard-sell me a men's cologne even though I mentioned it was for my mom, claiming that it still smells very feminine. (Moschino TOY BOY!) Save your money and shop elsewhere!
Positive Reviews
How Toh Sze
Staff and customer service are super nice, very responsive, and offer authentic products. Definitely recommend.
Shaun Tan
Super friendly staff! Affordable perfume! Authentic! Highly recommend! Worth it! It's super affordable, and I've been going back ever since I bought from them. I'm a big fan of YSL perfume!
Valene
I bought a hair mask from the store about a week ago. It was recommended by the staff for my bleached hair, and it works very well! I will definitely be back to try the shampoo that she mentioned.
Jason Ee
Staff was super solid. I went to buy 2 perfumes, asked for recommendations, and the first one she gave me was the perfect one. They even threw in an offer as I spent more than $100: a $19 EDP that has similar notes to Chanel de Bleu. 9/10
Annette M. Gomez
The staff is very friendly and accommodating. They give you a complete skin analysis to identify the areas that need focus. I would definitely come again!